How can I launch an application in the background from InstallBuilder?
You can launch an application in the background (so InstallBuilder will not wait for it to finish) by adding & as the final argument of the action. If you edit the XML file directly, remember that & needs to be escaped as &. For example:
<finalPageActionList>
<runProgram>
<program>${installdir}/bin/myapp</program>
<programArguments>&</programArguments>
<progressText>Do you want to launch ${product_fullname} now?</progressText>
</runProgram>
</finalPageActionList>